Cross-cultural understanding of interface design: A cross-cultural analysis of icon recognition
نویسندگان
چکیده
How universal is the campus metaphor? The context for this question is the emergence of virtual universities and colleges, which are beginning to deliver distance learning courses and programs of study on the web. The recipients of this type of education may rarely, or even never, come into physical contact with the academic institution, other students or the teaching staff. They may be located in different parts of the world throughout their studies, and represent a wide range of cultural and linguistic backgrounds. Typically, their first impression of a virtual university and what it has to offer comes from visiting its website, which in many cases features a pictorial representation of a campus (such as a map). Examples of virtual campuses are: DirectED Campus Centre (http://www.directed.edu/core.html), Clyde virtual university (http://cvu.strath.ac.uk), IDEA Demonstration Campus (http://www.ivu.com/level2frame.html), Virtual-U (http://virtual-u.cs.sfu.ca/vuweb/), and PIONEER Prime Interactive online Educational Environment (http://www.medc.paisley.ac.uk/pioneer.htm).
منابع مشابه
Cross-cultural Understanding of Metaphors in Interface Design
Current cross-cultural interface research addresses cross-cultural attitudes towards computers and some cross-cultural interface design issues. However, it does not address cross-cultural perception and understanding. Much of this work is based on surveys and self reported evidence which does not provide the empirical data that is needed to understand this area of research. This paper outlines ...
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